Cetana Salon

Delivering a luxury experience is much more than simply selling goods or providing a service. Luxury retailers and service providers put a great deal of energy and passion into taking care of others.

Products and services are imbued with the experience of having acquired them, not unlike how you might feel about a book or mug purchased from a museum gift shop after viewing an especially resonant retrospective. You take a piece of that experience home and are able to revisit it whenever you sip tea from that mug, or glance down at that book on your nightstand, perhaps one you’ve never actually had to time to study until Covid-19.

After a stressful day, especially one full of discordant energies, which nothing in my power can align, I like to return home and face the mirror. I look inside myself and ask what I could have done differently and why I didn’t. After washing my face and brushing my teeth, my attention sometimes turns to my hair.

I allow myself to travel back to a space in time when all I had to do was close my eyes and listen to a story, told in a melodious English, or an explanation of what Turgenev or Doestoevsky or Nabokov actually meant with those words. Fingertips working shampoo into a lather, a piano concerto played across my scalp - the sound of scissors, cool steel brushing against my ears. The soothing scent of ylang ylang and neroli oil hang in the air.

For more information about Cetana Salon and how you can support them, please visit the link below.

Cetana Salon

155 Brannan Street

415-371-1335

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