We believe lingerie is a vital expression of who we are as women.   Alla Prima Fine Lingerie encourages women to celebrate a unique sense of style through the language of lingerie.  For over 10 years we have been committed to the highest standards of quality in design and service.



Alla Prima Fine Lingerie has been underpinning women in luxury goods from Europe for over 10 years.  Our selection spans the continent, from the sultry designs and delicate laces of Italy, France, and Spain to the sophisticated elegance of Belgium, Germany, and Switzerland.


In addition to our exquisite collection of lingerie, we offer a wide selection of luxury swimwear.  Our approach to swim and beachwear follows our lingerie philosophy:  a garment can not simply look beautiful on a hanger, mannequin, or supermodel; it must also be flattering on real women so they feel like supermodels.

Our collections emphasize the sultry glamour of Italy and Spain, the luxurious elegance of France, the raw sensuality of Brazil, and the sexy athleticism of North American designers.


Alla Prima Fine Lingerie stocks a full selection of stylish and functional basics in a wide range of sizes.  We believe that basics can be as beautiful and stylish as they should be functional.  We update our basics every season to incorporate the latest technology in fabrics and fit.

As part of our personalized service, we offer bra fittings from a professionally trained staff.  90% of you are wearing the wrong size and we can make a difference!