Metier
To do one thing and to do it well.
The phrase is attributed to Douglas McIlroy, creator of Unix pipelines, which allows users to perform complex computing tasks by connecting two or more software tools. The words are also claimed by Jan Koum, creator of WhatsApp. While both men can boast of remarkable achievements, it’s doubtful the quote was never used before the birth of either, respectively in 1932 and 1976, or the implementation of their inventions in 1969 and 2009.
The world used to be full of artisans and masters of craft, and experts and enthusiasts who devoted themselves to one pursuit. You could rely on their passion and deep understanding of that pursuit to help you choose a kitchen knife, a pair of shoes, a supportive bra, a new car, or a gift of fine jewelry for your partner.
In between big box stores, online resellers, and lifestyle flagships, there remain a few specialty shops where the selection is deeply curated and presented in a manner that speaks to its essence. It’s not convenient for modern shoppers to visit 6 different boutiques to outfit themselves, but there is such revelatory joy to be found in objects imbued with years of training and pursuit of craft.
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