Michelle
Lingerie is perfect because it is essential. We need to wear some version of it 7 days a week, 365 days a year.
What makes lingerie special is its ability to create and enhance a mood. What we choose to wear nearest to our skin matters. It is an object that is equal parts form and function. It can be simple or ornate, depending on how we want to be physically, emotionally, and aesthetically supported.
Choosing to wear lingerie instead of just underwear is an act of self care and self celebration. It is a statement of self value. Time and again, over many years, I have brought good friends and even my mom to Alla Prima to shop for bras. In many ways, this shop is my church. I have faith in the transformative power of lingerie that fits like a glove and is made of fine materials. This is not a long journey of future promises. It is an immediate validation that you are beautiful, you are valuable and cherished and, most of all, you are celebrated.
I know this all might sound a bit hyperbolic but, I ask ---have you had the experience of a magical bra? The bra you wear when you want to feel just a bit extra about yourself? The bra you wear because it helps you channel your perfect coquette on a first date? The bra that makes your posture a bit better and helps you lift your chin with confidence? I hope you have had that experience because it is powerful.
It is a rare experience where we get to invest in something practical that can also connect us to our best selves. In this time of Covid-19, I think we all need to dig deeper to find a bit more patience, practice more compassion, and be more aware of others because we are all in this together. I will continue to be there everyday for my fellow human being, washing my hands, wearing a mask, keeping six feet away - all the while, wearing my best lingerie.