We believe lingerie is a vital expression of who we are as women.   Alla Prima Fine Lingerie encourages women to celebrate a unique sense of style through the language of lingerie.  For over 10 years we have been committed to the highest standards of quality in design and service.


Hayes Valley

539 Hayes St.
San Francisco, CA 94102
(415) 864-8180
Monday-Saturday: 11:00am-7:00pm
Sunday: 12:00pm-5:00pm
We will be open Sunday, 12/24 from 11am to 3pm. We will be closed Christmas Day and the following Monday, 12/26.
Regular store hours will resume on Tuesday, December 27

We will be open Sunday, 12/31 from noon to 4pm. We will be closed New Years Day.